Three technical standards decide whether a web build returns anything: search visibility through JSON-LD schema, mobile execution for the 60%+ of traffic on phones, and lead capture wired directly into your CRM. Plus the four questions to confirm in writing before signing.
Reddit citations in ChatGPT fell 86% in a single day in mid-August 2026. Over the same window, Perplexity citations doubled and Google barely moved. What the divergence means for how you measure AI visibility.
Your customers stopped scrolling ten blue links. They ask a question and get one answer naming two or three businesses. If you're not one of the names, there's no page two to be on — and the website that served you well for a decade is often the reason.
Everyone spent two years marking up FAQ pages for AI search. Google quietly killed the feature on May 7, 2026 — and then published a guide saying the markup was never the point. Here's where the visibility actually comes from.